Communication for Teatre Arnau
Barcelona’s new Itinerant Teatre Arnau is a nomadic, community-managed theatre designed to help inject the city’s cultural ecosystem with life. Since 2018, l’Apòstrof has been in charge of the theatre’s communications office. In this process, we’ve learned things, we’ve shared things, we’ve met artists and neighbours, and we’ve discovered that culture is a great tool for social transformation.
L’Apòstrof’s communications, design and programming team came up with a motto and a graphic identity for the theatre. We’ve managed its relationship with the media and we’ve produced all its promotional materials.
In order to tell the theatre’s story with words and images, we’ve explored the neighbourhood, discovering hidden corners and unique materials that have helped us put together its graphic identity. During the creative process, we’ve had the privilege of working with the voices of those responsible for the rebirth of the theatre.
Some of the most notable materials from L’Arnau 2018 are a multilingual newspaper for neighbours, and the posters for this year’s two performances.