Estratègia de comunicació per a 'Impulsem el que fas' de Barcelona Activa.

‘We promote what you do’

Allowing movement, serving as a driving force, helping our urban networks to progress: these are the goals of the subsidies for organizations from the solidarity economy promoted by Barcelona Activa in 2017. At l’Apòstrof, we put together a campaign to make this initiative known to all the projects involved in promoting our neighbourhood economies.


Barcelona Activa

Disseny gràfic dels materials de la campanya 'Impulsem el que fas'

This assignment began with the creation of a motto and a graphic identity. It took shape with the creation of promotional materials, from digital and physical banners to a promotional video.

The letter “A” comes alive, floating through our urban spaces (squares, streets, businesses, buildings) in this campaign’s graphic image.

Diversos materials de difusió per a la campanya de comunicació