‘We promote what you do’
Allowing movement, serving as a driving force, helping our urban networks to progress: these are the goals of the subsidies for organizations from the solidarity economy promoted by Barcelona Activa in 2017. At l’Apòstrof, we put together a campaign to make this initiative known to all the projects involved in promoting our neighbourhood economies.
This assignment began with the creation of a motto and a graphic identity. It took shape with the creation of promotional materials, from digital and physical banners to a promotional video.
The letter “A” comes alive, floating through our urban spaces (squares, streets, businesses, buildings) in this campaign’s graphic image.