{"id":2349,"date":"2019-01-24T09:53:41","date_gmt":"2019-01-24T09:53:41","guid":{"rendered":"https:\/\/apostrof.coop\/projectes\/grafica-biennal-ciutat-oberta\/"},"modified":"2019-06-12T12:09:13","modified_gmt":"2019-06-12T12:09:13","slug":"graphics-open-city-biennal","status":"publish","type":"apo_project_item","link":"https:\/\/apostrof.coop\/en\/projects\/graphics-open-city-biennal\/","title":{"rendered":"Graphics for the Open City Biennial"},"content":{"rendered":"
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The graphic identity of the Biennial was inspired by the great Italo Calvino and his invisible cities (Le citt\u00e0 invisibili), as well as by the Archigram vanguard and its call to transform cities.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Besides producing graphic elements \u2013things like illuminated posters, banners, bus advertisements, LEDs or advertising columns\u2013 and filling streets and squares, l\u2019Ap\u00f2strof also created the logo for the Open City Biennial and designed and produced television advertisements, videos and a website<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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As suggested by Italo Calvino, we imagined cities that were continuous, hidden, subtle, lofty, built of desire and memory, semantic… cities that are hidden, but that nevertheless exist in someone\u2019s mind!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Thought can be found out in the open, in every corner of the city, inside and outside of homes and bars, in streets and squares; thought means words and dialogue.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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